Lorenzo Moschi design products, experiences and identity. He helps his clients express themselves and their products through iconic brand identities and beautiful experiences. My work strives to clarify purpose, build meaning, and stir up curiosity and emotion.

Lorenzo started as a freelance designer alongside high-school in 2008 and took employment at his first designer job at age 20 where he learned about print production design at the in-house studio Neolab. In 2010 he attended to ISIA Firenze and then to Politecnico di Milano which led to work on employment at Kettydo+ in Milano and then start working as freelancer for different agencies.

In the same time during a lots of freelance works starting up his company Listupp, where is now Co-founder and Creative Director. He has client experiences such as Trussardi, Unicredit, Ikea, Pirelli, Barilla, Ducati.


Cofounder & Creative Director, Listupp, 2015.02 - Present, Florence
Art Director, Kettydo+, 2012.11 - 2015.12, Milan
Visual Designer, Unit9, 2013.09 - 2014.01, Florence
Graphic Designer, NeoLab, 2010.10 - 2012.07, Florence
Freelance Designer / Art Director, 2008.06 - Present

Skills & Interest

Art Direction
Brand Identity Design
Brand Guidelines
Graphic & Print Design
Type Design
Editorial Design
Packaging Systems
Labeling Systems

Web & Mobile Design
UI & UX Design
eCommerce Design
Event Art Direction & Production
Signage Systems
Front-end development